What is "Partnerships-Led," and it's it viable on it's own?

Will Taylor asked this question on LinkedIn; "Can you build a great company with a 100% partner-led approach?" Before we go into much detail about that question from my friend Will, we should first ask ourselves the question; "What does partnerships-led mean?" Is a webinar I do with another company partner-led? Or, is that just solid efficient thought-leadership content marketing? Is an integration a partnership? At Partnerhub® , we have integrations with HubSpot, Salesforce, Slack, Sendgrid.... Does that mean they are our partners? And when I set up an affiliate tracking funnel and payout system for my product... Does that mean those bloggers who signed up and shared my link are my partners? Now, I brought Will to the show to help me answer: Who are your "partners" and who aren't? What is "partnerships-led"? If and when it is a viable growth strategy? Read the full article: Sponsors: Reveal - A free account mapping solution. ‍ Partnerhub ® - for finding and managing your partnerships.

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What is "Partnerships-Led," and it's it viable on it's own? is an episode from "Make Them Famous!" - For better partnerships. by Alex Glenn.

This episode is 00:46:45 long.

This episode was published on Mar 15, 2023.

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