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Partnerships timing and GTM - a conversation with VC Sean Kester

"Make Them Famous!" - For better partnerships. by Alex Glenn

Jul 5, 202300:47:31Technology

In this episode, I speak to Sean Kester , Partner at In Revenue - a unique new operator-immersive capital firm obsessed with enabling founders with what their Partners have learned. I asked Sean to join me because he is...

About This Episode

Partnerships timing and GTM - a conversation with VC Sean Kester is an episode from "Make Them Famous!" - For better partnerships. by Alex Glenn. In this episode, I speak to Sean Kester , Partner at In Revenue - a unique new operator-immers...

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Episode Details

Published Jul 5, 2023, 00:47:31 long, audio available.

Questions About This Episode

What is Partnerships timing and GTM - a conversation with VC Sean Kester about?

In this episode, I speak to Sean Kester , Partner at In Revenue - a unique new operator-immersive capital firm obsessed with enabling founders with what their Partners have learned. I asked Sean to join me because he is a former Partnerships lead at Salesloft, Stax, and an advisor to partnerships-driven org’s like PandaDoc. So he has the ideal experience to help us understand: What is GTM fit and how partners fit in. Where partnerships can help with capital raises. How Sean and In Revenue incorporate partnerships strategy with their portfolio companies. Ecosystems-led vs community-led (i.e. DealHub in HubSpot or Qualified in Salesforce eco vs Lavendar.ai which started as a community + services, then launched their Ai product) What must be in place before any startup launches into partnerships. And, I ask Sean to poke holes in a Partnerships-Led GTM that we are testing with our V2 product (Partnerhub®): Paying partnerships leaders for __ number of posts on social about the launch. Bringing PL’s into the product by way of templates branded with their name that the users can deploy for their internal partner operations. Matching new users with expert consultants - exclusive to vertical and type of support. This is a type of episode I’ve been wanting to do for a while, so I hope you like it. Sponsors: Reveal - A free account mapping solution. ‍ Partnerhub ® - for finding and managing your partnerships. Links mentioned:

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Which podcast is Partnerships timing and GTM - a conversation with VC Sean Kester from?

Partnerships timing and GTM - a conversation with VC Sean Kester is an episode from "Make Them Famous!" - For better partnerships. by Alex Glenn.

How long is this episode?

This episode is 00:47:31 long.

When was this episode published?

This episode was published on Jul 5, 2023.

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Where can I listen to Partnerships timing and GTM - a conversation with VC Sean Kester?

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Which podcast is this episode from?

Partnerships timing and GTM - a conversation with VC Sean Kester is from "Make Them Famous!" - For better partnerships. by Alex Glenn.

What are the episode details?

Published Jul 5, 2023 and 00:47:31 long