Episode 7: Your Marketing Ensemble with Alicia Hicks and Amanda Beasley

Your Executive Symphony includes a Marketing Ensemble. Amanda Beasley is a marketing strategist and contributing YES board member. Alicia Hicks is a marketing consultant and content marketing services provider, and also a contributing YES board member. In this episode, we discuss content marketing trends for 2018 and easy things you can do to improve your marketing ROI. Things are changing in the New Year, are you feeling uncomfortable about it? You'll be seeing and hearing a lot about content marketing in 2018. What is content marketing? The regular and consistent distribution of valuable and relevant information to attract a clearly defined audience. What ISN'T content marketing? Ad copy for your business, general social media posts or sales offers. Are you marketing using outdated tactics? It happens. Always a good idea to partner with a marketing professional for current best practices and advice. Use storytelling and thought leadership to connect with your customers and prospects. Lurkers check you out before reaching out to you :) Email marketing is the best ROI going today, are you using it with enough frequency?? The COPE-R Method. Create Once, Publish Everywhere. Repeat. Hot trends for the new year. Personalization and Segmentation - what it is and why it works. B2B lead generation - LinkedIn will be the hottest channel for lead development. Yes. LinkedIn. Have questions or want to chat with Amanda or Alicia? Amanda Beasley amandalbeasley@gmail.com Alicia Hicks Alicia@HMarketingCo.com Register for the next YES event at YourExecutiveSymphony.org

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Episode 7: Your Marketing Ensemble with Alicia Hicks and Amanda Beasley is an episode from YES: Your Executive Symphony Podcast by Your Executive Symphony.

This episode is 21:38 long.

This episode was published on Dec 20, 2017.

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