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The Strategy Behind USA Today Co.'s Big Identity Shift with Kristin Roberts and Lark-Marie Anton artwork
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The Strategy Behind USA Today Co.'s Big Identity Shift with Kristin Roberts and Lark-Marie Anton

Yeah, That's Probably an Ad by Adweek

Jun 4, 202617:04Business

In this episode of Adspeak, host Mark Stenberg is joined by Lark-Marie Anton, Chief Communications and Brand Officer, and Kristin Roberts, President of Media at USA Today Co., to unpack the company's landmark transition...

About This Episode

The Strategy Behind USA Today Co.'s Big Identity Shift with Kristin Roberts and Lark-Marie Anton is an episode from Yeah, That's Probably an Ad by Adweek. In this episode of Adspeak, host Mark Stenberg is joined by Lark-Marie Anton, Chief C...

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Episode Details

Published Jun 4, 2026, 17:04 long, audio available.