Southwest’s $1 Billion Pivot: CEO Bob Jordan on Bag Fees And Other Changes

Southwest Airlines was built on three pillars: low fares, friendly service, and a quirky "sit anywhere" policy. But in a post-pandemic market, the rules are changing. On the latest episode of the Bold Names podcast, CEO Bob Jordan joins host Tim Higgins to discuss one of the airline’s most transformational periods in its 60-year history. To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com. Check Out Past Episodes: How SAP's CEO Is Remaking the European Tech Giant For The Age Of AI How Corning Is Using Trump’s Tariffs To Its Advantage How Athletic Brewing Sells Beer for a Post-Alcohol Generation McLaren CEO Zak Brown On F1 And Business Strategy At 200 Miles Per Hour Let us know what you think of the show. Email us at BoldNames@wsj.com. Sign up for the WSJ's free Technology newsletter.Read Tim Higgins’s column. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Southwest’s $1 Billion Pivot: CEO Bob Jordan on Bag Fees And Other Changes is an episode from WSJ’s The Future of Everything by The Wall Street Journal.

This episode is 28:18 long.

This episode was published on Mar 20, 2026.

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