Eurovision’s new look: Song Contest Director Martin Green on logo and branding

Eurovision has a brand new logo and branding for 2026 — and song contest Director Martin Green explains what it really means. Eurovision Song Contest Director Martin Green joins us to talk about the contest’s new look — and why it’s all about evolution, not revolution. In this interview, Martin shares how he sees his role as protecting one of the most celebrated entertainment brands in the world, while also listening to the fan community. He explains why transparency matters, how grassroots fan movements helped shape Eurovision into what it is today, and why he enjoys hearing all the feedback — from the heartfelt to the cheeky. Martin also makes it clear: the new look is not a distraction from controversies, but a way to push the brand forward, strengthen its identity, and safeguard its intellectual property for the future. He also discusses the importance of building trust and keeping an open dialogue with fans, even on difficult issues. What do you think of the new logo and branding? Interviewer: Lucy

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Eurovision’s new look: Song Contest Director Martin Green on logo and branding is an episode from Wiwibloggs: The Eurovision Podcast by Wiwibloggs.

This episode is 19:19 long.

This episode was published on Aug 23, 2025.

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