The Way Up, Episode 5 - Green Apple Books

Pop-up shops, clever T-shirts, and made-up holidays — all in the name of keeping indie books alive. In this episode of The Way Up, Guy Raz sits down with Pete Mulvihill, co-owner of San Francisco’s iconic Green Apple Books. While big-box retailers dominate the market, Pete and his team have kept their independent bookstore thriving for decades by thinking way outside the box. From airports to bakeries, Pete shares the creativity, strategy, and community focus that keeps the shelves stocked and the doors open. Video Links: Watch the full series here Check out the episode page here Watch this episode on YouTube Watch all episodes of The Way Up, including the bonus panel episode 'Behind the Business: How 5 Entrepreneurs Beat the Odds'. Connect with Square: Instagram: Twitter: Facebook: TikTok: LinkedIn: Web: Contact Sales: Sign up for Square's The Bottom Line Weekly newsletter: The Way Up is a new video series from Square highlighting the real stories of grit, vision, growth, and heart behind some of America’s most innovative local businesses. See Privacy Policy at and California Privacy Notice at .

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The Way Up, Episode 5 - Green Apple Books is an episode from Wisdom From The Top with Guy Raz by Luminary.

This episode is 00:21:16 long.

This episode was published on Aug 6, 2025.

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