Value-Based Healthcare: Entrepreneur Shannon Decker on Innovating Access and Building A Healthier Future

Dr. Shannon Decker is the Founder and CEO of VBC One, a consulting firm that partners with physician groups, health plans and vendors to optimize value-based care performance. With over 25 years of experience, including 17 in risk adjustment, quality and Medicare, she brings deep expertise in healthcare strategy, analytics, and operations. A published author and national speaker, Dr. Decker currently serves as a RISE fellow and on the faculty at Capella University. 🔑Key Takeaways🔑 💪❤️Proactive, Value-Based Healthcare: Learn about the shift in healthcare from a reactive "sickness" model to a proactive, preventative value-based care approach, and why this not only improves patient outcomes but also offers opportunities for innovation—especially as the industry rapidly changes. 🤔 🚀 Turning Challenges Into Opportunity: How a layoff became a launching pad for Dr. Shannon Decker, and why when doors close, it's a signal to bring your vision, expertise and unique approach to make an entrepreneurial leap. ✨💡 Embracing Innovation Amid Change: The American healthcare industry is in flux, from new government regulations to the rise of AI and startups innovating in access and personalization. Learn how these changes signal growth opportunities—plus strategy and insights on how small and midsize health plans and provider groups navigating the shift to proactive care can best operate. 🤝 🌱 The Power of Visibility and Relationships: How to build a successful business from your previous contacts and professional networks, and why podcasts and relationship building at conferences can work miracles for finding and keeping clients. "Never burn bridges," says Dr. Shannon, and continually share your expertise with the world. 🙏 🦄 Grace in Entrepreneurship: How to allow yourself grace when transitioning from a structured employee role to running your own business, plus the secrets of resilience, why you need to expect the unexpected, adapt to new tempos, and remember that not everything has to go as planned to be right. 🎙️

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Value-Based Healthcare: Entrepreneur Shannon Decker on Innovating Access and Building A Healthier Future is an episode from Wings of Inspired Business by Melinda Wittstock.

This episode is 39:51 long.

This episode was published on Mar 24, 2026.

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