016: Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard

Get to know Nicole Najafi , founder of Industry Standard, a direct to consumer denim brand founded by Nicole Najafi to deliver premium quality (the industry standard…) denim without a higher price point. Industry Standard jeans are designed in New York and made in the denim district of LA, using Cone Denim from North Carolina. Rita & Nicole talk about the process of launching Industry Standard when coming from a digital marketing background, the conscientious compromises we make every day, and about focusing on real, thoughtful products – and relationships – while building your business.

You can listen to 016: Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard online on Radio and Podcast. Open the player on this page to stream the available audio.

016: Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard is an episode from Why Do We Have Things? by The American Edit | Rita Mehta & Erin Husted.

This episode is 01:22:23 long.

This episode was published on Apr 26, 2016.

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