WHOOP x SR A: Samuel Ross on Reimagining Performance

This week on the WHOOP Podcast, WHOOP Founder & CEO Will Ahmed, sits down with Samuel Ross, Global Creative Director, WHOOP x SR_A, for an exploration of design, performance, and purpose. Drawing from his formative years, creative partnership with Virgil Abloh, and work shaping some of the world’s most influential brands, Samuel reflects on how creativity, physical discipline, and narrative converge to define modern culture. Will and Samuel explore creativity, discipline, and storytelling and reveal how intentional design can shape not only products, but the way we live and perform. Join the waitlist! (00:46) Samuel Ross: Global Creative Director, WHOOP x SR_A (03:06) Bringing Culture To Design (04:25) What Samuel Ross Looks For In A Brand (06:27) Finding A Flow State Across Design Mediums (07:32) Samuel Ross on Early Days Working with Virgil Abloh (08:32) Approaching Mixed Media Design with Fearlessness (09:38) Advice For Creatives: Making Creative Impact Across Industries (11:58) How Samuel Ross Finds His Flow State (12:59) Daily Rituals For Optimal Creative Focus (14:33) Samuel’s Experience with WHOOP: How He Sees Performance (18:43) Integration and Harmony Between Work and Life (20:18) Samuel’s Definition of Success As A Creative Director (24:47) Samuel on Starting SR_A (28:11) WHOOP x SR_A: What’s To Come (31:00) The Push and Pull of Performance Lifestyle (33:34) The First Steps in Creating For WHOOP x SR_A Follow Samuel Ross: Instagram X LinkedIn Website Follow SR_A: Instagram Website Support the show Follow WHOOP: Sign up for WHOOP Advanced Labs Trial WHOOP for Free Instagram TikTok YouTube X Facebook LinkedIn Follow Will Ahmed: Instagram X LinkedIn Follow Kristen Holmes: Instagram LinkedIn Follow Emily Capodilupo: LinkedIn

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WHOOP x SR A: Samuel Ross on Reimagining Performance is an episode from WHOOP Podcast by WHOOP.

This episode is 37:20 long.

This episode was published on Jan 20, 2026.

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