Why Most People Fail at Influence. And How to Ethically Win the Power Game René Rodriguez

What if your reality isn’t as objective as you think? What if the way you see the world is being shaped by invisible gaps your brain is constantly filling in? In this episode, Trevor Houston speaks with René Rodriguez, a renowned expert in behavioral neuroscience. He is a bestselling author and keynote speaker, recognized for his insights into how belief and identity drive human behavior and influence. Rene has helped leaders and organizations understand the subconscious operations of influence and the role of identity in shaping outcomes. His work delves into the ethical considerations of persuasion, especially in the context of AI and social media, making him a leading voice in the field of influence and communication. In this powerful conversation, we dive into the psychology of influence, identity, and the “narrative gap” the space where assumptions are formed and beliefs are created. From AI to media to personal relationships, you’ll discover how influence operates beneath the surface and how to take back control. Resources: René Rodriguez on LinkedIn: Trevor Houston on LinkedIn: Career Comeback Mastermind:

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Why Most People Fail at Influence. And How to Ethically Win the Power Game René Rodriguez is an episode from Who Ya Know Show by Trevor Houston.

This episode is 00:59:40 long.

This episode was published on Apr 6, 2026.

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