Ep25: AI & Market Research in the Metaverse

I chat with Karlien Kriegler and David Wright, co-founders of Hello Ara, a tech-forward market research company in South Africa that has created a Metaverse environment to run focus groups! What does it mean to create a Metaverse environment for market research? How is AI utilized in several stages of its lifecycle? What are the localization/cultural considerations for South Africa as opposed to the US or Europe? And how close are we to a hologram of Cher asking me about my beauty routine and skincare concerns? If you want to find out check out the episode!

You can listen to Ep25: AI & Market Research in the Metaverse online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep25: AI & Market Research in the Metaverse is an episode from Who's your Data? Podcast by Who's Your Data.

This episode is 00:37:09 long.

This episode was published on Jan 12, 2024.

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