KATLA: Creating the Future of Fashion Out of Seaweed and NFTs

The fashion industry is incredibly wasteful. Of the 100 billion garments manufactured in the world every year over 50 billion end up in landfill within 12 months. Inspired by Iceland, where beauty and sustainability go hand in hand, Katla.com is an eco-friendly fashion brand built on the core values of respect for people, animals and the environment. KATLA is pioneering a regenerative fashion business model and recognizes that the needs of the world today demand that we strive further and put in more than we take out. It is not enough to simply limit our impact on the environment; rather, we need to also put our efforts into regeneration. Katla has a range of items made of seaweed blends that have been sustainably harvested in Iceland in the area surrounding Sleepy Islands. Listeners of Who's Saving the Planet can get an exclusive $100 Credit by entering the code planet100 at checkout. Seaweed regeneration is a key tool to solving the climate crisis as seaweed is an effective tool for carbon sequestration. More than land forest, seaweed is in fact up to 20x more effective at carbon sequestration. KATLA has set up an experimental hatchery in the Sleepy Islands for the development of best practices for seaweed cultivation in Iceland. Katla works with leading fabric suppliers to develop vegan fabrics with minimal environmental impact. Katla uses small production runs and on-demand manufacturing to minimize wasted inventory. Katla is pioneering advances in Web 3 including the delivery of NFTs directly through clothing. Katla recently launched a series of NFTs, the Wonderful Beings, in collaboration with Icelandic artist Hendrikka Waage. A portion of the sales will go towards ocean regeneration. Aslaug Magnusdottir, Founder & CEO Katla Aslaug Magnusdottir is the Founder and CEO of Katla, a DTC, sustainable fashion brand that applies zero waste manufacturing practices. Aslaug is the Co-Founder and former CEO of luxury e-commerce site Moda Operandi. Previously, she launched TSM Capital, a retail and fashion investment company she co-founded with industry legend Marvin Traub. She served as a senior executive at Gilt Groupe, overseeing merchandising. Previously, Magnusdottir served as an Engagement Manager at McKinsey & Co and as a corporate attorney at Deloitte. A Fulbright Scholar, Magnusdottir holds an MBA from Harvard Business School, an LL.M from Duke University School of Law and an undergraduate degree in Law from the University of Iceland. She is a Forbes contributor on sustainable fashion. Website: Instagram: @katlaforce Aslaug Magnusdottir Listener $100 credit is code planet100 for use at check out at

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KATLA: Creating the Future of Fashion Out of Seaweed and NFTs is an episode from Who's Saving the Planet? by Planet Savers Org. .

This episode is 00:50:23 long.

This episode was published on Jun 20, 2023.

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