Making Better Strategic Choices with Roger Martin

Making Better Strategic Choices with Roger Martin I'm thrilled to announce a new show with my dear friend, Roger Martin, author of the amazing book, Playing to Win. In this 12-part series, we'll explore the true meaning of strategy and how it's often misunderstood or misapplied in business today. THIS EPISODE IS PERFECT FOR…leaders and strategists who are tired of strategy being confused with planning and want a clearer, more practical way to think about how real strategic choices drive results. TODAY'S MAIN MESSAGE…strategy isn't a list of priorities or a collection of initiatives—it's an integrated set of choices that work together to drive customer behavior. In this conversation, Roger Martin explains why so many organizations misunderstand strategy, how that misunderstanding shows up in day-to-day decision-making, and what it really takes to close the gap between what leaders hope will happen and what actually does. Drawing on decades of experience, Roger challenges conventional strategy thinking and lays the groundwork for a more disciplined, choice-driven approach to winning. KEY TAKEAWAYS… Strategy only works when choices reinforce one another, not when they exist as disconnected initiatives. The hardest—and most important—part of strategy is influencing customer behavior, not internal activity. Many companies mistake planning exercises for strategy, which leads to disappointing results. WHAT I LOVE MOST…I love how clearly Roger reframes strategy as a set of deliberate, reinforcing choices. It's a powerful reminder that winning isn't about doing more things, it's about making better, more integrated choices. Running Time: 21:22

You can listen to Making Better Strategic Choices with Roger Martin online on Radio and Podcast. Open the player on this page to stream the available audio.

Making Better Strategic Choices with Roger Martin is an episode from What's Next! with Tiffani Bova by Tiffani Bova: Interviews with Seth Godin, Naomi Simson, Nancy Duarte, Whitney Johnson, Martin Lindst.

This episode is 21:23 long.

This episode was published on Jan 22, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from What's Next! with Tiffani Bova when more episodes are available from the podcast feed.