A Business Guide to Roblox - Monetisation, Marketing and More with Stephen Dypiangco of Metaverse Marcom

Roblox recently hit 70 million Daily Active Users and the top experiences on the platform have had over 30 billion visits . This week we cover the business side of the hottest metaverse platform of all. Stephen Dypiangco runs Metaverse Marcom - an advisory and consultancy firm that specialises in Roblox . He helps clients understand how to develop, build, scale and monetise in the Roblox ecosystem. In this episode we cover : - What really is Roblox? - Visits and engagement time - How Roblox has grown and misconceptions - The different categories and types of experience - Advertising, monetisation, marketing on Roblox and more - The Robux economy and creator/developer/platform splits - Avatar self expression and UGC fashion - Hello Kitty Case Study Links : Stephen Dypiangco Twitter : LinkedIn : Metaverse Marcom Twitter : LinkedIn : Website & Newsletter : Case Study : As always nothing on this show is financial or investment advice Thanks for listening. If you'd like to suggest a guest , sponsor the show or talk about consulting services - you can reach out to me on Twitter at ⁠⁠⁠⁠ or LinkedIn : ⁠⁠⁠⁠ And Robin on Twitter here : ⁠⁠⁠

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A Business Guide to Roblox - Monetisation, Marketing and More with Stephen Dypiangco of Metaverse Marcom is an episode from Welcome to the Metaverse by Luke Franks.

This episode is 00:49:44 long.

This episode was published on Dec 13, 2023.

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