Do the names of your packages matter?

If your packages are named “silver, gold, platinum,” are you blending in with the crowd? Does the name of a package help your couples feel something or show what makes you different? In this episode, I share how creative package names—and the way you describe them—can set you apart and help sell the results only you can deliver. Listen to this new 5-minute episode for ways to freshen up your package names, spark excitement in your conversations, and stand out from your competitors. If you hav...

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Do the names of your packages matter? is an episode from Wedding Business Solutions by Alan Berg, CSP, FPSA, Global Speaking Fellow.

This episode is 7:03 long.

This episode was published on Jun 3, 2026.

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