Inside the American Weather Enterprise Association

Guests : Doug Hilderbrand & Jennifer Sprague-Hilderbrand When you think about the weather world, you might picture satellites spinning overhead, supercomputers crunching data, or meteorologists trying to explain that yes, the cone is not the size of the storm. But behind all of that is a whole community of people working together to keep us informed and safe. Today, we’re joined by two people who know that ecosystem better than almost anyone: Doug and Jennifer Hilderbrand, co-founders of the American Weather Enterprise Association. Together, they’re building a space where the public, private, and academic sectors can actually talk to each other — and maybe even agree on a few things — to strengthen the entire weather community. We’ll dive into why they launched the association, what they hope to change, and how collaboration can help us all navigate a future with more complex storms, more data, and more demand than ever. Chapters 00:00 Introduction to the Weather Community 03:04 Personal Journeys into Meteorology 06:03 The American Weather Enterprise Association Explained 07:56 The Importance of Economic Valuation in Weather 13:16 Break 1 13:45 Building a Strong Foundation for the Future 20:00 Advocacy and Engagement with Policymakers 25:50 The Personal Dynamics of Building an Organization 26:30 Break 2 32:02 Conclusion and Future Directions See Privacy Policy at and California Privacy Notice at .

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Inside the American Weather Enterprise Association is an episode from Weather Geeks by Weather Group Television.

This episode is 00:35:33 long.

This episode was published on Mar 11, 2026.

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