Innovation as a Discipline - How to Embed a Culture of Innovation in your Company

One of the most pernicious myths in innovation is that it is fundamentally a challenge of creativity. If we can only help our people be more creative, then the innovation will flow. Framed this way, innovation becomes an attribute. It becomes something innate and phenomenological. We can only set the right conditions (cue the loft space, denim and other ritual objects) and hope it happens. This is when we start calling for that “culture” of innovation. Instead, if we frame innovation as a challenge of discipline—of learning to use the right methods, tools and approaches at the right times—then we quickly focus on very different imperatives.

You can listen to Innovation as a Discipline - How to Embed a Culture of Innovation in your Company online on Radio and Podcast. Open the player on this page to stream the available audio.

Innovation as a Discipline - How to Embed a Culture of Innovation in your Company is an episode from WE'RE SEVENmile. GET YOUR STARTUP FIX HERE. by Greg Twemlow.

This episode is 00:07:08 long.

This episode was published on Aug 21, 2019.

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