Small Chiropractic Practices: Why Bigger Doesn't Mean Better
Jerry has a confession to make. Years ago, he looked down on chiropractors with small practices, including his own best friend from chiropra...
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WBS for Chiropractors
WBS is the chiropractic podcast for DCs looking to build a successful practice by connecting with people and building relationships. If are a chiropractor who wants to grow a profitable, rel...
Episodes
20 of 192 episodesTwo "SEO Secrets" Everyone's Talking About (And Why They're Mostly Nothing)
If you've been on social media for more than two seconds and you own a small business, you've seen it: "Google just changed this," "AI just...
Why Do Patients Choose You? A Chiropractor's Guide to the Local Ecosystem
WBS is the chiropractic podcast for DCs looking to build a successful practice by connecting with people and building relationships. If are...
The 5 Types of Return on Investment Every Chiropractor Should Understand
When chiropractors talk about return on investment, they almost always mean money, and Jerry usually does too. But a comment from an unrelat...
Being a Chiropractor Is Awesome: An Honest Word of Encouragement
Being a chiropractor is both awesome and genuinely frustrating, and Jerry Kennedy has felt both sides of that for years, both in his own nin...
Why AI Should Never Be the Leader of Your Chiropractic Practice
A meme about a man with a peanut allergy trusting an AI app that just told him peanut butter was safe sparked this episode, and it is a good...
Old SEO Mistakes That Are Still Hurting Your Chiropractic Practice Today
If you have been in practice for fifteen years or more, there is a real chance something you did years ago, or something that happened witho...
The Danger of Google Maps "Hacks" Being Sold to Chiropractors
If you've spent any time on social media as a chiropractor, you've probably been pitched a "hack" for ranking number one on Google Maps. Som...
Just Because You Can, Doesn't Mean You Should: A Chiropractor's Guide to Using Technology Wisely
Years ago, I tried something in my own practice that seemed like an obvious win: a 24-hour call center to make sure every call got answered....
Keywords vs. Authority: Why the Way You Think About Chiropractic SEO Needs to Change
For years, local SEO was about keywords. You found the phrases people were searching for, loaded your pages with them, and hoped Google noti...
The Danger of Copying Someone Else's Success in Chiropractic Practice
There is real wisdom in learning from people who came before you. You do not have to figure everything out the hard way. But there is a sign...
How to Improve Patient Retention in Your Chiropractic Practice Without Contracts, Prepayments, or Guilt Trips
One of the most common struggles in early practice is patient retention. Someone comes in for one or two visits, feels a little better, and...
5 Red Flags That an SEO Company Is Trying to Scam Your Chiropractic Practice
Chiropractors get targeted by bad SEO pitches constantly, and most of them have no way to tell the difference between a legitimate offer and...
Two Reasons Google Reviews Get Removed from Your Chiropractic Practice
Google wants you to ask for reviews. They say it openly. They give you the QR code right inside your Business Profile. So why are legitimate...
Why Chiropractors Throw the Baby Out with the Bathwater: Reworking Practice Decisions
This episode is for chiropractors who find themselves making practice decisions based more on what they dislike about others than what is ac...
Why Your Website Still Matters: Chiropractic Marketing Beyond Google Search and SEO
This episode is for chiropractors who may be feeling discouraged by the increasingly competitive world of chiropractic SEO and AI search. Wh...
The Ugly Truth About Chiropractic SEO: Why AI Search and Google Ranking Might Be Impossible
This episode is for chiropractors running a small chiropractic practice who are tired of being told that ranking #1 on Google is as simple a...
Chiropractic SEO and AI Search: Why TikTok Advice Fails Your Chiropractic Business
This episode is for chiropractors running a small chiropractic practice who are navigating the loud and often misleading world of online mar...
Chiropractic Business Leadership: Hiring Help and Staff for Your Chiropractic Practice
This episode for chiropractors explores the core principles of chiropractic business leadership when hiring staff or outside services. For a...
How Chiropractors Should Think About Chiropractic SEO and AI
This episode is for chiropractors running a small chiropractic practice who are trying to make thoughtful business decisions in an environme...