The Rise of Pickle Juice™

Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes. In the episode, the following topics are discussed: Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement deals. Distribution Strategy: Transitioning from small shops to now encompassing national retailers and international expansion. Ambassador and Athlete Sponsorships: Engaging in collaborations with high-profile athletes through ambassador and athlete sponsorships, all without paid endorsements. Filipe Keuppens is the Executive Vice President of The Pickle Juice™ Company. Links Mentioned Pickle Juice Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands Sponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.

You can listen to The Rise of Pickle Juice™ online on Radio and Podcast. Open the player on this page to stream the available audio.

The Rise of Pickle Juice™ is an episode from Wavebreak Podcast: Grow Your Shopify Store by Dylan Kelley.

This episode is 00:49:39 long.

This episode was published on Nov 6, 2023.

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