What Really Happens Behind the Scenes at Slay the Spray

In this episode of Beauty Business Babes, Kelly Callaghan and Anna Hollowell discuss the real, behind-the-scenes experience of hosting Slay the Spray—from the emotional rollercoaster and personal challenges they faced to the wins, lessons, and powerful community moments that made this year feel different. By the end of this episode, you will learn about: The hidden work and logistics that go into producing Slay the Spray. How Kelly and Anna balanced major personal challenges while running the event. What makes the Slay the Spray community and energy so unique in the beauty industry. How the mastermind breakout sessions were structured and why they were so impactful. How to know if Slay the Spray 2027 is right for you—and what it means to bet on yourself and your business. Follow Anna on Instagram at To follow Kelly’s story, connect with her on the Beauty Business Babes Facebook group at , and Instagram at . Kelly also posts on her YouTube channel, Kelly Callaghan. And of course, don’t forget to join us next time for another episode of Beauty Business Babes!

You can listen to What Really Happens Behind the Scenes at Slay the Spray online on Radio and Podcast. Open the player on this page to stream the available audio.

What Really Happens Behind the Scenes at Slay the Spray is an episode from Wake Up to Level Up by Kelly Callaghan.

This episode is 59:02 long.

This episode was published on Mar 9, 2026.

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