19. Gwen Lafage about building a stong brand in a hyper-growth company

Very welcome to the Voice Of Success with myself Sophie Hedestad . In this episode I will be talking about building a kick ass brand with my guest Gwen Lafage . What defines a strong brand and can all companies build a strong brand? In companies and especially in marketing we talk about you cannot manage what you cannot measure. What is Gwens point of view on measuring brand? We will also talk about defining your brand category and why that is important. Gwen works for hyper-growth company Sinch, they went from 800 people to 4000 in a year. With this hyper growth, what challenges might that cause a brand? Enjoy!

You can listen to 19. Gwen Lafage about building a stong brand in a hyper-growth company online on Radio and Podcast. Open the player on this page to stream the available audio.

19. Gwen Lafage about building a stong brand in a hyper-growth company is an episode from Voice Of Success with Sophie Hedestad by Sophie Hedestad.

This episode is 31:05 long.

This episode was published on Jun 30, 2022.

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