Unconsumption with Nisreen Shocair (Virgin Megastore)

One of the most celebrated entrepreneurs in the Arab world, Nisreen Shocair, has grown Virgin Megastore MENA to be one of the most well respected customer-centric brands in the region. In this podcast Nisreen explains how she needed to disrupt both the brand and her customers’ thinking to get there, which has included promoting unconsumption – the somewhat controversial move of telling customers to consume less. Hosted on Acast. See acast.com/privacy for more information.

You can listen to Unconsumption with Nisreen Shocair (Virgin Megastore) online on Radio and Podcast. Open the player on this page to stream the available audio.

Unconsumption with Nisreen Shocair (Virgin Megastore) is an episode from Virgin Disruptors Podcast.

This episode is 17:36 long.

This episode was published on Oct 26, 2016.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Virgin Disruptors Podcast when more episodes are available from the podcast feed.