Recall Sessions: AI-Native CRMs and What It Takes to Replace Salesforce Doug Camplejohn & Patrick Thompson

Doug Camplejohn is the Founder & CEO of Coffee, an AI-first CRM. Doug co-founded Fliptop (acquired by LinkedIn), led Sales Navigator at LinkedIn as VP of Product, then ran Sales Cloud at Salesforce as EVP and GM. He's also had exits with Mi5 Networks (acquired by Symantec) and MyPlay (acquired by Bertelsmann). Patrick Thompson is the Co-Founder & CEO of Clarify, an AI-native CRM built for modern go-to-market teams. Clarify has raised $22.5 million. Before Clarify, Patrick co-founded Iteratively, a customer data platform acquired by Amplitude in 2021, where he served as Director of Product and GM for Amplitude CDP. Earlier in his career, he led design for Jira Software at Atlassian. Two founders building competing AI-native CRMs sit down together for the first time. They talk with Somrat Niyogi about why this is the moment for CRM disruption, why you can't just slap an LLM on a legacy database, what it actually takes to build table stakes in CRM, why the term "CRM" has always been a misnomer, how AI changes the business model from per-seat to work-output pricing, what Salesforce and HubSpot are doing behind the scenes, and what they'd tell founders considering the category. Clarify: Coffee: Thanks for listening — if you like what you hear, please review us on your favorite podcast platform. Check us out on the web at or get in touch with us on X @villageglobal. Want to get updates from us?

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Recall Sessions: AI-Native CRMs and What It Takes to Replace Salesforce Doug Camplejohn & Patrick Thompson is an episode from Venture Stories by Village Global.

This episode is 00:54:55 long.

This episode was published on Mar 26, 2026.

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