Marketing to Machines: Truth, Trust & AI Shopping

How do you build long-term trust between founders and investors—and what happens when that trust meets the chaos of AI-driven commerce? In this episode, Peter Harris and Jon Bradshaw sit down with Kimberly Shenk, founder & CEO of Novi, and Brian Rothenberg, partner at DeFi VC, to explore: How past working relationships shape investor–founder dynamics The art of saying “no” without burning bridges Why small brands can outrank giants in AI-powered shopping The death (and rebirth) of SEO in the LLM era Real frameworks for finding product-market fit “Machines care more about truth; humans are easily persuaded.” A high-signal, no-fluff conversation on the future of trust, data, and growth in the age of AI. Follow the Podcast Instagram: Twitter: LinkedIn: Spotify: Apple: Website: Follow Jon Bradshaw LinkedIn: Instagram: Twitter: Follow Peter Harris LinkedIn: Twitter: Instagram: Youtube:

You can listen to Marketing to Machines: Truth, Trust & AI Shopping online on Radio and Podcast. Open the player on this page to stream the available audio.

Marketing to Machines: Truth, Trust & AI Shopping is an episode from Venture Capital by Jon Bradshaw.

This episode is 49:44 long.

This episode was published on Nov 10, 2025.

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