What Investors Look For in SME’s

Hi, I’m Jandre, founder of V8 Media (Top 1% Digital Agency) & V8 Capital.We’ve worked with over 500 businesses since 2018, generating nearly R1.4 billion in sales for small DTC brands.Through our experience investing in and scaling multiple businesses, I’ve discovered key insights about brand positioning and marketing efficiency that I’m excited to share with you.Got a question? Email me at jandre@v8media.co.za🔗 Links:Need someone to do your marketing for you? Need investment for your business? 🗒️ What You’re Going to Learn in This Video:In this episode, filmed live at the Stitch Elevate E-commerce Event 2025, we sit down with Judy from Invenfin, the venture capital arm of Remgro Ventures, to explore what it really takes to build and scale a successful consumer brand in South Africa.You’ll discover what Invenfin looks for when investing in brands like Fieldbar and Leiv Skincare, how they assess founders and opportunities, and what separates brands that grow sustainably from those that stall.Judy also breaks down how to become “investment-ready”, common red flags that turn investors away, and why founders should always think about their exit strategy — even in the early stages.If you’re a founder, entrepreneur, or marketer building a consumer or eCommerce brand, this episode gives you real insight into how South Africa’s leading venture capital firm evaluates opportunities and helps brands expand locally and globally.⏱ Timestamps: 0:06 - Introduction & Welcome with Judy from Invenfin 0:40 - What Invenfin Does and How It Fits Into Remgro Ventures 1:55 - The Fieldbar and Leiv Skincare Investment Stories 3:32 - What Investors Look For in Consumer and DTC Brands 5:40 - Red Flags That Stop an Investment Deal 7:20 - Understanding Risk and Founder Fit 9:05 - How Invenfin Supports Portfolio Companies Beyond Funding 10:48 - The Importance of Exit Strategy and Long-Term Vision 12:35 - What Makes a Brand Investment-Ready 14:22 - Lessons for Founders in Scaling Sustainably 15:40 - Final Advice from Judy for Entrepreneurs🔎 Hashtags: 🔎 Related Searches:Invenfin South AfricaRemgro Ventures investmentshow to get funding for your startup South Africawhat investors look for in brandshow to become investment readyconsumer brand growth strategiesventure capital South AfricaFieldbar investment storyLeiv Skincare fundinghow to pitch to investors South Africa🔑 Keywords:Invenfin, Remgro Ventures, South African startups, venture capital, investment readiness, brand growth, consumer brands, DTC brands, Fieldbar, Leiv Skincare, eCommerce South Africa, business funding, startup investment, founder advice, venture investing, scale strategy, marketing growth, Stitch Elevate Event, V8 Media interview, brand positioning📱 Follow Me on Social Media:Instagram: / officialjandredebeer TikTok: / officialjandredebeer LinkedIn: / jandredebeer

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What Investors Look For in SME’s is an episode from V8 MEDIA SA | Digital Marketing Tips and Strategies For SME's by Jandre de Beer .

This episode is 00:19:54 long.

This episode was published on Oct 14, 2025.

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