We’ll Always Have Paris: What Makes a Memorable Service Experience?

Jennifer Bove from Huge and Ben Fullerton from IDEO sat down with me shortly after their presentation to discuss ideas from “We’ll Always Have Paris – What Makes a Memorable Service Experience.” We explore the six key elements about what it takes to design services that keep people coming back for more. We probe into the dynamics of service design from real-world examples of business that provide unique experiences. One shoe company will actually order a pizza for their clients as well as order products from competitor sites to keep their customers satisfied. Jennifer and Ben outline why people get excited about intangible services in the same way they lust after the latest shiny toy that just came out on the market.

You can listen to We’ll Always Have Paris: What Makes a Memorable Service Experience? online on Radio and Podcast. Open the player on this page to stream the available audio.

We’ll Always Have Paris: What Makes a Memorable Service Experience? is an episode from UX Week 2008 by Adaptive Path.

This episode is 27:23 long.

This episode was published on Oct 1, 2008.

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