(Re)framing: The first step towards innovative ideas

The questions we ask ourselves at the idea generation stage of design play a critical role in the nature of the ideas generated. Bold questions beget bold ideas; and incrementalism begins in the same way. In this talk we will look at how problem framing and reframing can impact the ideas teams generate, and how problem statements can be ‘tuned’ to better deliver feasible concepts within your organisation. We’ll look at some recent examples from our work at Meld Studios as well as some well-known case studies from around the world.

You can listen to (Re)framing: The first step towards innovative ideas online on Radio and Podcast. Open the player on this page to stream the available audio.

(Re)framing: The first step towards innovative ideas is an episode from UX Australia Podcast: All presentations from 2009-2014 by UX Australia.

This episode is 00:45:22 long.

This episode was published on May 14, 2015.

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