Paige Pagnucco on Effective Messaging in Culturally Complex Terrain

There isn't any hard data on this, but it seems safe to say that Paige Pagnucco is one of very few people who are both full-time avalanche forecasters and MBAs. In fact, she may well be a group of one. Pagnucco, who forecasts for the Logan region, says that, while it may not seem like it at first, there's actually some significant overlap between business and forecasting. It comes down to messaging. Marketers and forecasters are both trying to figure out how you inspire certain behaviors by saying the right thing in the right way. Pagnucco joins us to explore the nuances of effective communication in a backcountry locale shared equally by motorized and non-motorized users.

You can listen to Paige Pagnucco on Effective Messaging in Culturally Complex Terrain online on Radio and Podcast. Open the player on this page to stream the available audio.

Paige Pagnucco on Effective Messaging in Culturally Complex Terrain is an episode from Utah Avalanche Center Podcast by Utah Avalanche Center.

This episode is 33:02 long.

This episode was published on Feb 2, 2024.

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