The Power of Marketing - Rihab Abouzaki - Expert in GCC – US Advertising for Tourism #301

Send Us A Message or Ask Us A Question? The Power of Culture and Advertising with Rihab Abouzaki In this episode of the Us People Podcast, host Savia Rocks introduces Rihab Abouzaki an expert in advertising for GCC and the US, particularly in tourism, luxury travel, and real estate brands. They discuss the importance of eliminating judgment, peeling away cultural traumas, and embracing one's true self. Rehab shares insights into her upbringing in a family of advertisers in Dubai, her experiences in transitioning to the US market, and the cultural nuances in advertising. She emphasizes authenticity, cultural understanding, and the importance of personal connections in the advertising industry. Rihab Abouzaki also highlights misconceptions about international advertising and the critical difference between local and international marketing strategies. She encourages people to connect with others and stay true to their values, sharing her personal journey and experiences in navigating a multicultural professional landscape. 00:00 Introduction to Savia Rocks and the Us People Podcast 01:23 Guest Introduction: Rihab Abouzaki 02:24 Rihab's Background and Career Journey 05:00 Cultural Differences in Advertising 07:10 Strategies for Elevating Brands 09:51 Personal Insights and Career Shifts 14:43 Daily Life and Work Balance 18:41 Common Misconceptions in Advertising 23:48 Marketing Structures and Global Expansion 28:08 Life Outside of Work 28:37 Balancing Work and Personal Life 29:39 Self-Reflection and Identity 31:05 The Gift and Challenge of Dyslexia 33:09 The Power of Forgiveness 34:45 Judgment and Choices 37:37 Advice for Aspiring Professionals 42:05 The Impact of Language 45:01 Conclusion and Contact Information Media Profile : Facebook : Youtube : Instagram : LinkedIn : Thank you so much Rihab , for showing us the power of marketing, no matter where you are in the world - Savia Rocks Support the show

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The Power of Marketing - Rihab Abouzaki - Expert in GCC – US Advertising for Tourism #301 is an episode from Us People Podcast by With Savia Rocks.

This episode is 48:48 long.

This episode was published on Jan 27, 2026.

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