Chapter 9. The Analyst Inquiry
Orchestrating the optimum inquiry with the analysts.
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Technology
UP and to the RIGHT: Strategy and Tactics of Analyst Influence
Strategy and Tactics of Analyst Influence
Episodes
20 of 22 episodesChapter 21. Wrap Up
Conclusion. And if you want to pursue your MQ strategy with the author reach out at richard@it-harvest.com
Chapter 20. What Not To Do
Here are several things that will set you back on your journey UP and to the RIGHT.
Chapter 19. Responding to the MQ Questionnaire
Responding to the MQ Questionnaire is one of the most arduous tasks. Doing it properly is also the most important task.
Chapter 18. Guerrilla Tactics
This is the fun stuff. Mad Men style analyst influence.
Chapter 17. Leveraging Social Media
Tips, tricks, and techniques of using Twitter, Linkedin, etc. for analyst influence.
Chapter 16. Managing Wikipedia
Top secret method for presenting your best face to the analyst community via Wikipedia.
Chapter 15. The Role of the Sales Team
Time to fire back at sales.
Chapter 14. The CEO's Role
An analyst influence strategy must bring in the CEO and executive management.
Chapter 13. Symposium
The IT/Expo and Symposium is Gartner's biggest event. It's expensive but you will never find such a concentration of buyers in one place.
Chapter 12. The Summit
Gartner events are important parts of your influence plan.
Chapter 11. The Drop-By Briefing
Impromptu visits to the analyst's home town can change everything.
Chapter 10. The Analyst Briefing
Briefings are free. Take advantage of them to plant the "inception" seed.
Chapter 8. The SAS Day
The Strategic Analyst Services is one of most intense influence opportunities you have.
Chapter 7. Finding the Influencers
Find the journalists, bloggers, key users, and analysts that influence the industry.
Chapter 6. The MQ Plan
Once you have a strategy you need a plan.
Chapter 5. The MQ Strategy
You need a strategy to achieve your goals of moving UP and to the RIGHT.
Chapter 4. The Influence Pyramid
Introducing the Influence Pyramid, a way to think about the cycle of influence as it pertains to industry analysts.
Chapter 3. Influence
How influence works in the technology buying eco-system.
Chapter 2. The Magic of Magic Quadrants
How do Magic Quadrants impact sales, valuations and success?