1140. How We Executed an 18-Month Book Launch in 2 Months (and What We'd Do Completely Differently Next Time)

What does it look like to do what most people do in 18 months... in just two months? Chaotic. Brilliant. And full of lessons worth documenting. In this week's episode, Kelly delivers the second installment of her Miracle Hour launch debrief, walking through the specific strategies that worked, the ones that fell flat, and the exact framework she is already using with private clients and building into the Sacred Art of Selling launch plan. From the mini sprint model she is calling their best ever company execution, to the content day where she recorded 50 videos in a single sitting, to the community lives that converted at the highest rate of anything they did, Kelly holds nothing back. She also gets honest about the things that did not go the way she planned. This episode is a masterclass in what it actually takes to launch a book, a product, or a movement. If you are planning a launch of any kind, this one is required listening. Timestamps: 00:45: Why Kelly ended up doing an 18-month book launch in two months, and why she still calls it their best ever company execution 02:30: The mini sprint framework Kelly is now recommending for every book launch 04:30: Bulk buy campaign as sprint one: what worked, what she would do differently, and why she would start a full year out next time 06:00: Pre-launching at the Legacy Leaders event in March: why she will always do this first for every future book 07:15: The book inventory mistake: why she wishes she had ordered 1,000 copies instead of 100 and what it cost her 08:30: The webinar she bombed twice before changing one variable and converting consistently 10:00: Why she believes 5,000 to 10,000 street team regstrations was possible with more runway and manpower 11:30: The content day strategy: how recording 50 videos in one sitting kept the campaign fed for weeks without slowing down execution 12:45: Why teaching inside other people's communities was the single highest-converting activity of the entire launch 14:00: The VIP experience: why doing the in-person event simultaneously with the live stream was a huge risk that paid off completely 15:30: What is coming next: the Sacred Art of Selling pitch, The Business Reinvention Playbook book, and the ongoing community teaching tour Resources: Order The Miracle Hour book on Amazon and send your receipt to miraclehourbook@kellyroachinternational.com for instant audiobook access and an invite to the full launch debrief intensive happening THS Wednesday, May 13th at 1pm Eastern: Join The Virtual Business School: Connect with Kelly on Substack:

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1140. How We Executed an 18-Month Book Launch in 2 Months (and What We'd Do Completely Differently Next Time) is an episode from Unstoppable Success Radio: l Business Success l Leadership l Peak Performance l Entrepreneur l Sales Growth l Mindset l by Kelly Roach.

This episode is 16:35 long.

This episode was published on May 11, 2026.

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