Ep 11 Unboxing Wellness Marketing: The Science of Persuasion

This episode I take you through some components of the science of human persuasion with ‘unboxing wellness marketing’. As my following on Instagram grew I started getting approached by ‘health and wellness’ brands to spruik their products, and one lot even sent me some samples of their product (apple cider vinegar!) to try – without asking if I wanted them! They came with a lovely letter and some product information, filled to the brim with reasons why their product should be in every home across the country. So I’m going to dissect their arguments for your listening pleasure and highlight the tricks used in wellness-food marketing to persuade us to open our wallets and our mouths for just about anything. To turn this episode into professional development with a Certificate of Completion, head to the Health Not Diets Pod Course homepage. For courses, coaching, consulting and community in Size Inclusive Approaches, see and

You can listen to Ep 11 Unboxing Wellness Marketing: The Science of Persuasion online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep 11 Unboxing Wellness Marketing: The Science of Persuasion is an episode from Unpacking Weight Science by Fiona Willer.

This episode is 30:19 long.

This episode was published on Jul 2, 2023.

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