Why the founder of Triangl flipped her life upside down

In 2012, Erin Deering and then-partner Craig launched a business that would become one of the most iconic bikini brands in the world. Instagram was just beginning and Erin had a brainwave: why not gift some of their product to up-and-coming celebrities on the platform, and see if that boosted the profile of the brand? And not long after, Triangl bikinis exploded - and a new age of marketing was born. In this incredibly candid episode of Under the Gloss, Erin opens up to Phoebe about life behind the scenes at the company that pioneered influencer marketing, why the Forbes rich list and a superyacht weren't enough to buy her happiness and how radical honesty has freed her from the weight of other people's opinions.

You can listen to Why the founder of Triangl flipped her life upside down online on Radio and Podcast. Open the player on this page to stream the available audio.

Why the founder of Triangl flipped her life upside down is an episode from Under The Gloss with Phoebe Burgess by audio@news.com.au.

This episode is 68:05 long.

This episode was published on Oct 19, 2023.

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