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A Million Cups a Minute: How KeepCup Sparked a Reuse Revolution & Challenged Consumer Behaviour with Abigail Forsyth

Unconventional Business by Mia MacKinnon

Jul 22, 202433:44Business

With millions of disposable cups being discarded around the world every minute, Abigail Forsyth OAM, the innovative co-founder of KeepCup, had a simple idea. What if there was an alternative to single-use options? Born o...

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