Run Your Quarter Like a CEO

Send us Fan Mail Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating these plans for your own business. On this episode of Promote Yourself to CEO: 3:34 - Why go for 90-day plans? Entrepreneurs love setting big, ambitious goals, but it can be overwhelming. 7:27 - How do you break down big goals into more manageable chunks to fit your time, energy, and resources? You can make your best guess, or do this instead. 11:24 - As an example, I quickly walk through how you can launch a new group program within a year (or sooner). 16:03 - How do you actually create your first 90-day plan? I dig into it and discuss the kind of goals you want to focus on during this process. 19:50 - Start the process by looking over your sales and marketing with this 5-part marketing strategy framework. 27:01 - Most people think of this part of the framework when they think of marketing and can get it confused with the first step. I reveal why it’s different and necessary. 34:08 - What’s next after you have your systems in place? I discuss the difference between process vs. project goals and breaking them down in your 90-day plan. 38:38 - Asking yourself these questions as you work through your plan can really help ensure you avoid major challenges. 42:50 - I talk about fine-tuning your plan throughout the quarter without burning yourself out. Mentioned in Run Your Quarter Like a CEO Plan Your Best Year Ever Challenge The CEO Collective The CEO Retreat The CEO Planner Get Paid Calculator Connect with Me: Instagram: @racheal.cook TikTok: @rachealcookmba LinkedIn: @rachealcook YouTube: @the_ceo_collective Website: The CEO Collective

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Run Your Quarter Like a CEO is an episode from Uncomplicate Your Business by Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist.

This episode is 55:52 long.

This episode was published on Jan 7, 2026.

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