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Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I
Traditional firms feel the heat from the exploding businesses of platforms and look to become one themselves. Platform businesses are all about participation and should be about positive relationships - desirable ingredi...
About This Episode
Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I is an episode from Ueber-Brands. Traditional firms feel the heat from the exploding businesses of platforms and look to become one themselves....
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Episode Details
Published Jun 23, 2019, 28:41 long, audio available.
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Questions About This Episode
What is Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I about?
Traditional firms feel the heat from the exploding businesses of platforms and look to become one themselves. Platform businesses are all about participation and should be about positive relationships - desirable ingredients for strong brand equity. However, many platform brands are not used because we like or respect them. How can traditional brands get into the business of platforms and how can one get platform branding right? JP had a discussion on the subject with Erich Joachimsthaler at Vivaldi Group. Continue reading →
Where can I listen to Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I?
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Which podcast is Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I from?
Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I is an episode from Ueber-Brands.
How long is this episode?
This episode is 28:41 long.
When was this episode published?
This episode was published on Jun 23, 2019.
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Where can I listen to Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I?
You can listen to Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I is from Ueber-Brands.
What are the episode details?
Published Jun 23, 2019 and 28:41 long