Craig David: Born to do it?

When Southampton teenager Craig David arrived into the mainstream with the help of production duo Artful Dodger in 1999, many considered him a poster boy for UK Garage. In his own work, he melded that 2-step sound with crooning R&B and even Spanish guitar to great effect. Born To Do It became the fastest-selling debut album ever by a British male solo act, a record the album holds to this day. So why was it that the following year he was snubbed at the BRIT Awards? Why, in 2002, was he already singing about fame’s inevitable ‘Rise & Fall’? And why was he the target of so many jokes? We consider the mythology and legacy of Craig David, and ask what happens when subculture goes mainstream. Got a favourite culture moment from 2000 you want us to talk about? Suggest an episode idea here. You can also

You can listen to Craig David: Born to do it? online on Radio and Podcast. Open the player on this page to stream the available audio.

Craig David: Born to do it? is an episode from Twenty Twenty: A Pop Culture Podcast by Message Heard.

This episode is 38:13 long.

This episode was published on Nov 3, 2020.

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