MEDIA McKNIGHT: 50c holds a grudge - how he got THAT footage of P Diddy

This week on Media McKnight, Rob McKnight breaks down one of the biggest behind-the-scenes shake-ups in Australian radio — the fallout from Ash Bradnam’s axing from NOVA Brisbane after 21 years, the confirmed departure of Nikki Osborne, and the return of Susie O’Neil to breakfast. Rob also takes aim at the misleading “quit live on air” headlines and explains what actually happened behind the scenes — and why clickbait reporting is eroding trust in media coverage. Plus, a deep dive into one of the most significant global media battles in years: Netflix’s blockbuster acquisition of Warner Bros. Discovery, Paramount’s hostile takeover move, and what all of this could mean for Network 10, local investment, and the future of AFL and NRL broadcast rights in Australia. Could a failed Paramount bid actually put Channel 10 back in the sports rights race? Also in this episode: – The escalating feud between 50 Cent and Sean “Diddy” Combs, and the explosive Netflix docuseries that’s reignited it – The end of the ACRAs and why the new replacement radio and podcast awards are pricing out independents – A brutally honest new segment: “Things I Don’t Give a Sh*t About” – And a trip into the McKnight Tonight archives with rare 2011 footage from the 9NEWS and A Current Affair teams If you care about Australian media, radio, television, streaming, sports rights, and industry power plays, this episode is essential viewing. Watch,

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MEDIA McKNIGHT: 50c holds a grudge - how he got THAT footage of P Diddy is an episode from TV Blackbox & McKnight Tonight by Robert McKnight.

This episode is 16:23 long.

This episode was published on Dec 9, 2025.

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