Master Series - Sarah Doody

Loop11 's co-founder Shefik Bey speaks with Sarah Doody . Sarah is one of those people who can make you feel exhausted purely because she seems to be doing so much. In recent times she's been a director of product development and user experience, a curriculum developer and instructor at General Assembly , an entrepreneur, a popular speaker at conferences around the world and the creator of a popular newsletter, The UX Notebook . Shefik and Sarah discuss how her UX career got to where she currently is today (2:29). The positives and negatives that come with working externally versus internally as a part of a team (4:52). The changing role of the UX consultant (8:09). How Sarah created the first UX course at General Assembly which is now offered all around the world (11:20) and how she found her way into teaching and thought leadership (12:00). They then move into the different ways UX can be taught and communicated to beginners and those more experienced (13:58). Ensuring UXers focus on their soft skills rather than software or other tools (16:41) and thinking like a designer (20:14). Sarah also addresses the misconceptions surrounding research having to be costly and slow (25:57), arming yourself with evidence so stakeholders take your findings seriously (35:33). Finally, they discuss defining anticipatory design and the things that need to be considered when designing for it (37:36). The best way for UXers to learn and forward their career (53:21). Follow True North on Twitter or

You can listen to Master Series - Sarah Doody online on Radio and Podcast. Open the player on this page to stream the available audio.

Master Series - Sarah Doody is an episode from True North by Ben Newton.

This episode is 01:00:35 long.

This episode was published on Apr 6, 2017.

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