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Can We Count on Audience Metrics? artwork
News & Politics

Can We Count on Audience Metrics?

Tricky by Kayla Christopherson

Jan 18, 201936:02News & Politics

How do we measure the reach and impact of online journalism? Does audience data belong in the newsroom? The meaning of audience metrics is often unclear, but their effects on business and editorial decisions are very rea...

About This Episode

Can We Count on Audience Metrics? is an episode from Tricky by Kayla Christopherson. How do we measure the reach and impact of online journalism? Does audience data belong in the newsroom? The meaning of audience metrics is often unclear, b...

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Episode Details

Published Jan 18, 2019, 36:02 long, audio available.

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Questions About This Episode

What is Can We Count on Audience Metrics? about?

How do we measure the reach and impact of online journalism? Does audience data belong in the newsroom? The meaning of audience metrics is often unclear, but their effects on business and editorial decisions are very real (pivot to video, anyone?). Chris Moran, The Guardian's strategic projects editor, talks to Emily about building analytics tools for journalists, navigating misleading numbers, and working in a newsroom that is "data-driven, but not data-led."

Where can I listen to Can We Count on Audience Metrics??

You can listen to Can We Count on Audience Metrics? online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is Can We Count on Audience Metrics? from?

Can We Count on Audience Metrics? is an episode from Tricky by Kayla Christopherson.

How long is this episode?

This episode is 36:02 long.

When was this episode published?

This episode was published on Jan 18, 2019.

Can I save Can We Count on Audience Metrics? for later?

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Are there related episodes from Tricky?

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Quick Answers About This Episode

Where can I listen to Can We Count on Audience Metrics??

You can listen to Can We Count on Audience Metrics? on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Can We Count on Audience Metrics? is from Tricky by Kayla Christopherson.

What are the episode details?

Published Jan 18, 2019 and 36:02 long