#32: Where Brand Marketing Fits (Nancy Go, Wayfair)

When you hear "brand marketing," what do you think about? Maybe big brands, big budgets, or even big wastes of money and time as a startup, right? But what if brand marketing could help you get actual results, whether that's user acquisition or raising a Series A? In this episode, we talk to the VP of Brand Marketing at ecommerce company Wayfair, Nancy Go. She shares how brand marketing is really sales at scale, and helps us understand how to think about this approach to distribution and communication for young companies. Visit wayfair.com to shop their store. Follow Jay at twitter.com/jayacunzo or go behind-the-scenes of his creative process every day at snapchat.com/add/jayacunzo

You can listen to #32: Where Brand Marketing Fits (Nancy Go, Wayfair) online on Radio and Podcast. Open the player on this page to stream the available audio.

#32: Where Brand Marketing Fits (Nancy Go, Wayfair) is an episode from Traction: How Startups Start | NextView Ventures by Jason Acunzo.

This episode is 37:07 long.

This episode was published on Nov 28, 2016.

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