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Job mapping in the age of AI: Understanding customer needs with Jim Kalbach artwork
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Job mapping in the age of AI: Understanding customer needs with Jim Kalbach

Track Changes by Launch by NTT DATA

Mar 31, 202600:35:07Technology

This week on Catalyst, guest host Jod Kaftan is joined by Jim Kalbach, Chief Evangelist at MURAL, speaker, and author of Mapping Experiences and The Jobs To Be Done Playbook. Jod and Jim Kalbach discuss the evolving land...

About This Episode

Job mapping in the age of AI: Understanding customer needs with Jim Kalbach is an episode from Track Changes by Launch by NTT DATA. This week on Catalyst, guest host Jod Kaftan is joined by Jim Kalbach, Chief Evangelist at MURAL, speaker, a...

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Published Mar 31, 2026, 00:35:07 long, audio available.

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