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802: Low-Lift Donor Retention – Tony Martignetti Nonprofit Radio artwork
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802: Low-Lift Donor Retention – Tony Martignetti Nonprofit Radio

Tony Martignetti Nonprofit Radio by Tony Martignetti

This Week: Low-Lift Donor Retention So many nonprofits have a leaky bucket problem: donors don’t stay after their first gift. We all know retaining existing donors costs so much less than acquiring new ones. Chris Vaugha...