Fake fans, fake buzz? How your favourite band got big

Shaad D’Souza explains how bands such as Geese have faced a backlash since a marketing company revealed its tricks for pushing them into the limelight, and Eamonn Forde discusses what it takes to succeed in the music industry today.. Help support our independent journalism at theguardian.com/infocus

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Fake fans, fake buzz? How your favourite band got big is an episode from Today in Focus by The Guardian.

This episode is 00:28:32 long.

This episode was published on May 5, 2026.

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