
#22 Inbound Marketing – It's All About the (Member) Journey
Usually, when people talk about social media goals, they talk about things like driving traffic to a website or getting more members. But ar...
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Getting Social explores social media challenges and opportunities with special guests, examining everything from building your “personal brand” SEO online to social media’s impact on today’s...

Usually, when people talk about social media goals, they talk about things like driving traffic to a website or getting more members. But ar...

Blake and KiKi interview nine-year-old Margaux Dare about the creation of her first YouTube channel, going through a rebrand, and collaborat...

Blake and KiKi talk about kids and social media by interviewing KiKi's daughter Margaux – the nine-year-old behind the YouTube Channel "Marg...

Misunderstanding influencer marketing can do more harm to your communication efforts can do more harm than good. Blake & KiKi explain why.

What's worse than spending hours on a social media campaign just to watch it fall flat and do nothing for your marketing campaign goals? STO...

What are some of the elements of power content on social media? Just because you have a lot of content, doesn't mean you're set for social m...

How should you approach app development to ensure your app works best and how does that integrate with your social media marketing? We discu...

Who wants more fluff on social? Not us! Unless it's for the Fluffy Bunny Association. How do you bring more substance AND excitement to your...

KiKi and Blake learn about guest Lauren Wolfe's favorite GIFs, the 6 keys to better visual storytelling, and so much more. If you hate clip...

We talk about how people can use social media to create influence in politics and advocacy. We urge you to listen to this episode, passionat...

In this episode, Blake and KiKi ask guest Lauren Wolfe hard-hitting questions about how to keep online communities engaged, the "Super Bowl...

Politics can get extremely personal. Is Twitter really the best way to make change in politics? We discuss!

Just because you CAN do video on social doesn't mean you SHOULD do video on social. More video being is used, but why? Will video become ove...

Association execs are developing new ways to connect to their members, but what does innovation have to do with it? Does a private social ne...

Associations make some classic mistakes when talking to their boards about tech. We find out what they are with our special guest and the gi...

Why is social media important for your communications strategy and how can you use it to grow your relationships with customers?

How do you try to make sure you are providing your customers with meaningful content? What does "meaningful" mean to you? Is creating meanin...

Is influencer marketing just a fad? We're talking about what is real, what's not, and what truly moves the needle.

People are not likely to like AND share at the same time. They will do one or the other, but only occasionally will do both.

Why don't people educate themselves about SEO – if not for their business or organization, for themselves? It's sexier than social! Think ab...

If people are limited on time, what is the one thing they should make sure they do on social? Lauren has some ideas on the matter. Is it imp...

Do social media strategies really need to change based on the generations you're talking to? For example, do you think communication should...