#22 Inbound Marketing – It's All About the (Member) Journey
Usually, when people talk about social media goals, they talk about things like driving traffic to a website or getting more members. But ar...
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Through the Noise: Getting Social
Getting Social explores social media challenges and opportunities with special guests, examining everything from building your “personal brand” SEO online to social media’s impact on today’s...
Episodes
20 of 22 episodes#21 Social Media in 15 Years – Looking at Collaborative Creation on Social
Blake and KiKi interview nine-year-old Margaux Dare about the creation of her first YouTube channel, going through a rebrand, and collaborat...
#20 Kids & Social Media
Blake and KiKi talk about kids and social media by interviewing KiKi's daughter Margaux – the nine-year-old behind the YouTube Channel "Marg...
#19 How to Make an Impact with Micro-Influencers
Misunderstanding influencer marketing can do more harm to your communication efforts can do more harm than good. Blake & KiKi explain why.
#18 Social Media Content That Converts
What's worse than spending hours on a social media campaign just to watch it fall flat and do nothing for your marketing campaign goals? STO...
#17 Power Content for Social Media
What are some of the elements of power content on social media? Just because you have a lot of content, doesn't mean you're set for social m...
#16 Apps and Social Media
How should you approach app development to ensure your app works best and how does that integrate with your social media marketing? We discu...
#15 When is Social Media More Sizzle Than Steak?
Who wants more fluff on social? Not us! Unless it's for the Fluffy Bunny Association. How do you bring more substance AND excitement to your...
#14 Visual Storytelling for Online Communities
KiKi and Blake learn about guest Lauren Wolfe's favorite GIFs, the 6 keys to better visual storytelling, and so much more. If you hate clip...
#13 Empowering Your Industry Influencers in Advocacy
We talk about how people can use social media to create influence in politics and advocacy. We urge you to listen to this episode, passionat...
#12 Online Communities and Social Media
In this episode, Blake and KiKi ask guest Lauren Wolfe hard-hitting questions about how to keep online communities engaged, the "Super Bowl...
#11 Activists, Advocacy & Social Media
Politics can get extremely personal. Is Twitter really the best way to make change in politics? We discuss!
#10 Using Video in Social Media
Just because you CAN do video on social doesn't mean you SHOULD do video on social. More video being is used, but why? Will video become ove...
#9 What Is Innovation in Social Media and Technology?
Association execs are developing new ways to connect to their members, but what does innovation have to do with it? Does a private social ne...
#8 How to Talk to Your Board About Technology and Social Media
Associations make some classic mistakes when talking to their boards about tech. We find out what they are with our special guest and the gi...
#7 Building Better Relationships with Customers Using Social Media
Why is social media important for your communications strategy and how can you use it to grow your relationships with customers?
#6 Creating More Meaningful Content in Social Media
How do you try to make sure you are providing your customers with meaningful content? What does "meaningful" mean to you? Is creating meanin...
#5 Influencer Marketing is BS?!? Social Media and Influencer Marketing
Is influencer marketing just a fad? We're talking about what is real, what's not, and what truly moves the needle.
#4 What Makes People Like & Share Your Social?
People are not likely to like AND share at the same time. They will do one or the other, but only occasionally will do both.
#3 SEO is Sexier than Social Media
Why don't people educate themselves about SEO – if not for their business or organization, for themselves? It's sexier than social! Think ab...