
#436 - Paid Marketing Scams, Strategies and Budgets for Stylists and Salon Owners
Are you ready to stop spending every waking hour on Instagram and finally just cut the check? There's a massive misunderstanding about what...
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The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful...

Are you ready to stop spending every waking hour on Instagram and finally just cut the check? There's a massive misunderstanding about what...

Are your books feeling a little "gappier" than you'd like, or those new guest requests have started to slow down? If so, I want you to take...

Does your online presence actually match the level of talent you bring to the chair? For most stylists, there's a massive gap between their...

Have you ever had a client sit through a three-hour service, love their hair, and then suddenly realize they "forgot" their wallet? It's unc...

For most salon owners, the dream is simple: hire a stylist, keep them happy, and watch them stay with the team forever. But let's be real. T...

Are you making multiple 6-figures but your back hurts, you're missing dinner with your family, and your mental health is in the trash? If so...

How often do you audit the strategies you use in your business? If you're still relying on "tried and true" methods from 5 or 10 years ago,...

For over a year, we haven't checked in on the state of Instagram marketing, but the game has changed - A LOT. If your Instagram is gaining f...

For decades, the industry standard was that a successful stylist had to be a "jack of all trades," but that old-school way of thinking is of...

Are you properly priced for growth, or are you resting on your laurels in a shifting market? I am so amped up to dive into a topic that is a...

If you've spent any time in a salon breakroom lately, you've heard the narrative: " The J-months are just slow, " " Everyone is struggling r...

I've noticed a dangerous trend lately where stylists and salon owners are treating DMs as a burden instead of a gift. We're shutting them of...

For years, I've been one of the biggest proponents of salon retail. I've taught the programs, I've shared the scripts, and I've preached tha...

Are you still pricing yourself based on what the salon down the street charges, or maybe a "gut feeling" that you're worth more? Do you actu...

Why do we all get into this industry to make money, yet feel so uncomfortable actually managing it? Is your "dream career" turning into a se...

Is your business actually feeling the "crunch" of this 2026 economy, or are you just stuck on the wrong side of the Great Divide? If that ef...

Ever feel like your salon business is more of a "free fall" than a well-oiled machine? Whether you're a fresh beauty school grad or a tenure...

Are you tired of just worrying about whether you made enough to pay the bills this month? Are you ready to stop operating on gut feelings an...

Are you working 60-hour weeks, juggling chair time with a second job, and still feeling like you're just hanging on by a thread? Stylists ev...

Are you feeling that exhaustion, that silent virus of burnout and resentment cutting through your salon? Maybe you're wondering why the joy...

Are you maximizing your salon's profit potential, or are you unintentionally leaving thousands on the table? Did you know the retail invento...

Maybe your business is at a 15-year low due to the recent government shutdown, tech layoffs, or the painful "groceries vs. grooming" dilemma...

Are you happy with your business right now? I mean, truly happy? Are you making emotional decisions that are costing you real money and grow...

Is it really possible to take home six figures, a $100,000 after-tax income, without relying on extensions, hiring an assistant, or the hust...

Can a consistent stream of recurring revenue solve your cyclical business struggles? It sounds like the dream: improved client retention, a...

What if I told you that strategically lowering your prices could be the smartest financial move you make this year? Every stylist comes to m...

Is your business at a breaking point? Are your top-performing stylists whispering about a walkout in the break room? Like the seasons, there...

You feel like you're on a hamster wheel, doing everything you can, but your clientele and income aren't growing. But what if the metrics you...

Are you running a hybrid salon model and constantly struggling to find the right balance between your dedicated employees and your independe...

Why are so many salon owners adopting the parts and labor pricing model right now, and is it truly the best strategy to future-proof your bu...

Are you ready for a hard truth that the professional beauty industry doesn't want you to talk about? I'm laying it all out on the table toda...

Why do some salon policies feel more like business destroyers than solutions? Today, I'm diving deep into this topic that is causing a major...

Are you ready to discover what's really coming for the salon industry in 2026? What if everything you've been told about pricing, marketing,...

What if life was better, or easier? What if you didn't have mom guilt or work guilt? Are you a stylist or salon owner feeling overwhelmed an...

You know you want to get off the tools, but how do you actually do it without your business running in the red? Do you worry that your team...

Have you ever looked at other salon owners and wondered, "How is she doing that?" Do you feel like you're grinding every single day, but hav...

Ever feel like you're stuck in the endless cycle of "do it all yourself" as a salon owner? Have you thought about bringing on employees or b...

Are you a stylist who hasn't raised your prices in years, feeling the pinch and wondering where to even begin? Do you suspect you're dramati...

Are you tired of those pesky credit card processing fees eating into your profits? Wondering if passing them on to clients is the right move...

As you know, Instagram is always changing, and if you're a stylist or salon owner, you NEED to stay on top of it. Today, I break down the to...

This week on the podcast, I dive deep into something I know has been on everyone's mind: the "One Big, Beautiful Bill Act" (OBBBA). It's a m...

Are you ready for an episode that's all about YOU? Ever wondered why stylists are leaving salons in droves, or what truly makes them press "...

What if everything you've been told about running your business is actually holding you back? In this "spicy" episode, I'm pulling back the...

Are you a salon owner constantly feeling that squeeze, wondering why your best stylists might be eyeing the door? Listen, the urgency is her...

Have you ever wondered what really goes on behind the gleaming facade of "successful" salons? Do you sometimes feel like you're the only bus...

Have you ever wondered what it really takes to lead a salon, especially when thrown into the deep end? This is a situation I know all too we...

As you can probably tell from the title of this episode, things are about to get vulnerable here on the podcast today, as I reveal how very...

We're coming to you live from XClub Retreat 2025 in Texas, and bringing you something special today. I'm sitting down with Kaytlin Garland,...

Are you a salon owner feeling stuck in old routines, secretly wishing for a breakthrough? Get ready, because I have a full circle moment to...

Have you ever wondered why talented hairstylists are packing up and saying goodbye to established salons? Stylists are leaving mediocre salo...