Episode #584: How to Stretch Yourself to Make 10K (or More) This May and Bring Your Clients Along for the Ride

What would happen if you set a big, unreasonable sales goal for May and actually brought your customers along for the ride? In this episode, I am breaking down the stretch goal mindset that has helped hundreds of jewelry designers hit $10K months and beyond, even when it felt completely impossible. I share the real story of Lindsay, a student mentor inside the DBE Sales Accelerator, who had never crossed $8,000 in a month before setting a $10K goal and ending May with $12,000 in sales. I also share the story of Twyla Dill, a multiple six-figure jewelry designer who enrolled her audience in a five-week $100,000 challenge and made it one of the most fun seasons of her business. This episode is packed with practical strategy: how to shift from desperation energy to invitation energy, how to share your goal without it feeling cringe, and the three revenue-generating activities that drive real results. Plus, I am talking about the 10K in May Challenge and how Desire AI can help you execute all of it without spending hours staring at a blank screen. In This Episode, You Will Learn: [00:00] How spending too much time on marketing (instead of making jewelry) is costing you , and what Desire AI was built to fix [04:59] Why playing it safe with your goals is actually doing your customers a disservice [06:30] The stretch goal mindset: why realistic goals don't motivate and what to do instead [09:48] Lindsay's story: from $30 in sales on day three to $12,000 by the end of May [12:10] Twyla's story: how she enrolled her audience in a $100K challenge and made it feel like a celebration [14:48] Why keeping your goals private is the biggest mistake most creatives make Here are the Resources Mentioned in the Show: Join the 10K in May Challenge Desire AI The Wealthy Creative Society Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. Click here to review the show on Apple podcast or your favorite platform Select “Ratings and Reviews” and “Write a Review” Share your favorite insights and inspirations If you haven’t done so yet, make sure that you

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Episode #584: How to Stretch Yourself to Make 10K (or More) This May and Bring Your Clients Along for the Ride is an episode from Thrive By Design: Business, Marketing and Lifestyle Strategies for YOUR Jewelry Brand to Flourish and Thrive by Tracy Matthews.

This episode is 29:54 long.

This episode was published on Apr 15, 2026.

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