Path to Market: Defining and Validating Your Ideal Customer Profile with Alicia Carney

In this insightful episode, our Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo. Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit. Key takeaways: - Define and validate ideal customer profiles (ICP) through market needs and user research - Be intentional and thoughtful about who you are serving and the value you offer - Focus on empirical metrics and continuous customer engagement. Show notes: Alicia Carney - Natasha Lytton - linkedin.com/in/natasha-lytton Micah Smurthwaite - linkedin.com/in/micah-smurthwaite-2283b49 Interview guide link: ​​Establishing an ideal customer profile (ICP) by Notion VC Market research platforms: userinterviews.com, pollfish.com, gong.io, grain.com

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Path to Market: Defining and Validating Your Ideal Customer Profile with Alicia Carney is an episode from This Much I Know - The Seedcamp Podcast by The Seedcamp Podcast.

This episode is 00:41:28 long.

This episode was published on Jan 21, 2025.

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