Are we about to become a nation of investors?

A new government-backed campaign to get Britain to become a nation of investors is about to kick off. The message that you can be making more of your money will be spread in adverts that we know will feature a squirrel... but not much more about. It's a campaign being led by the Investment Association, the fund management industry body, and backed by 20 financial firms, ranging from investing platforms to wealth managers. So, will it make a difference - and why are we being told to invest? On the This is Money Podcast, Georgie Frost, Helen Crane and Simon Lambert dive into the reasons for investing, the easy ways to do it and why it doesn't have to be an all or nothing affair. Also in this episode, will the Bank of England really raise interest rates, Crane on the Case tackles a terrible tale of a holiday refund that should have been made, we look at the supermarket tactics to ge you to spend more... and Helen takes us down memory lane to a Midlands supermarket in the 1990s. And finally, how much would an A4 sheet of paper worth of a new home cost you - and why on earth would you want to know?

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Are we about to become a nation of investors? is an episode from This is Money Podcast by Audioboom.

This episode is 52:05 long.

This episode was published on Apr 17, 2026.

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